Case Studies
Take a look at some of my most recent campaigns.
The Challenge
Bedew Water is a new flavored water brand that is set to hit supermarket shelves in May 2026. What makes the brand special is that the water is infused with real fruit flavors rather than sugar. The brand plans to emulate the same vibe as the fancy, diffused water found in hotel lobbies and spas. The brand will be launching with eight initial flavors.
The Strategy
Through strategization, research, and analytics, the following materials were created:
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- Designed the brand logo and emblem.
- Identified the necessary brand stakeholders.
- Identified the necessary touchpoints.
- Created the brand promise & differentiation.
The Execution
The Challenge
BET faced the challenge of modernizing its brand identity and content to appeal to a younger target audience. An additional challenge was to implement these changes while maintaining the brand’s cultural legacy. The brand identity needed to be reimagined while maintaining its historical integrity.
The Strategy
Through extensive research and analysis, a brand identity booklet was curated to help the network move forward in its task of appealing to a younger target market. The brand identity booklet contained the following information:
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- Company SWOT Analysis.
- New Logo and logo design process
- Competitive Analysis
- Two mock customer personas
- Static and Dynamic Moodboard
The Execution